Morning O's

Name: Morning O's
Brand: 365 Whole Foods Market

0Avoid

Contaminants · 4

3 at/over limit

Measured by an independent lab and compared against published safety limits.

Lead362 ppbof 5 ppb

Over the limit — 72×FDA bottled-water Standard of Quality, 21 CFR 165.110(b) — 0.005 mg/L

Cadmium12 ppbof 5 ppb

Over the limit — 2.4×FDA bottled-water Standard of Quality, 21 CFR 165.110(b) — 0.005 mg/L

Arsenic14 ppbof 10 ppb

Over the limit — 1.4×FDA bottled-water Standard of Quality, 21 CFR 165.110(b) — 0.010 mg/L (= EPA MCL)

MercuryNDof 2 ppb

Not detectedFDA bottled-water Standard of Quality, 21 CFR 165.110(b) — 0.002 mg/L

Ingredients · 6

GoodCautionAvoid

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Nutrition facts

Nutrient	Per 100g	Per serving
Calories	384.62 kcal	150 kcal
Fat	6.41 g	2.5 g
Saturated fat	0 g	0 g
Carbohydrates	76.92 g	30 g
Sugars	5.13 g	2 g
Fiber	7.69 g	3 g
Protein	12.82 g	5 g
Sodium	0.38 g	0.15 g

Browse Cereal

Common questions

Is 365 Whole Foods Market Morning O's healthy?

365 Whole Foods Market Morning O's scores 0/100 on Tallow — our avoid band. That number comes from what is on the label: the ingredients, how processed it is, and what it is packaged in. Per serving it carries 3g fiber, 5g protein and 2g sugar. It is not a verdict on your diet — Tallow does not weigh calories, portion size or how often you eat it, so a high score means the ingredients are clean, not that the food is unlimited.

What is in 365 Whole Foods Market Morning O's?

365 Whole Foods Market Morning O's lists 6 ingredients, starting with Oat Flour, Wheat Starch, Cane Sugar, Sea Salt and Calcium Carbonate. Ingredients are listed in descending order by weight, so the first few make up most of what you are eating.

How many calories are in 365 Whole Foods Market Morning O's?

150 kcal per serving, or 385 kcal per 100g. Calories are only part of the picture — Tallow scores 365 Whole Foods Market Morning O's on what the ingredients are, not how many calories they carry.

Does 365 Whole Foods Market Morning O's contain seed oils?

No. Nothing in 365 Whole Foods Market Morning O's’s ingredient list matches a seed oil — canola, soybean, corn, cottonseed, grapeseed, sunflower, safflower, rice bran or peanut oil, or an unspecified "vegetable oil".

How processed is 365 Whole Foods Market Morning O's?

365 Whole Foods Market Morning O's is NOVA group 3: processed, but not ultra-processed. NOVA runs 1 to 4, where 1 is whole food and 4 is ultra-processed.

How does 365 Whole Foods Market Morning O's compare to other cereal?

At 0/100 365 Whole Foods Market Morning O's scores worse than most cereal we have scored. A higher-scoring option in cereal is Lovebird Grain Free Honey Breakfast Cereal at 100/100.

Is 365 Whole Foods Market Morning O's organic?

Yes. 365 Whole Foods Market Morning O's carries USDA Organic certification, which is worth +5 points in the score above.

Has 365 Whole Foods Market Morning O's been lab tested?

Yes. 4 substances in 365 Whole Foods Market Morning O's have a laboratory result on file — see the Contaminants section above for each reading and the limit it was measured against.

Does 365 Whole Foods Market Morning O's contain heavy metals?

Yes. A lab detected lead at 362 ppb against a 5 ppb limit, arsenic at 14 ppb against a 10 ppb limit and cadmium at 12 ppb against a 5 ppb limit in 365 Whole Foods Market Morning O's. It also tested for mercury and found none above its detection limit. Each reading is in the Contaminants section above.

Full methodology: how we score products.