Manifesto

What do I want our app to be

• A health application to let users find the best options for them, while learning about what makes them healthy.
• Main features free to everyone, while gatekeeping something mildly important so people pay (so I can work full time on the app), but the overall learnings and info should stay.

Why do we care, why should everyone?

After feeling sick after eating a good amount of times, I went looking for the solution. With help from research, the health community, and my father, I learned about the artificial ingredients, contaminants, and poisons in our food, and how neither our government nor the food companies are protecting us. Ingredients like caramel color in sauces, just to make it look slightly better, yet caramel color is linked to cancer and created from petroleum (oil). Not only that, but foods the market calls “healthy” aren’t usually healthy, like after I started my paleo diet I was buying Purely Elizabeth nut cereal, it was lab tested and found to have 200%+ of your daily allotment of lead (the fact that it’s even allowed at all is crazy).

After learning about all of this, it also made it super hard to eat out. All my friends would go out to eat, and I would say no, and for me and my fiance, who believe in this, it was hard finding places and researching what they use.

It’s not just the calories you eat, it’s the artificial ingredients and contamination used. These, especially in sensitive bodies, can make you feel sick, have brain fog, feel tired, and even after years have a higher chance of cancer and infertility.

As such, I decided to make an app to help solve this big problem. The real solution would be government changes and a mass gain in knowledge on this issue, but my little piece in trying to solve this is Tallow.

Our small solution to a big problem

We create viral videos that help bring awareness on the topic, so even if they don’t use Tallow, they will start to think about the issue. For those that use Tallow, we rank products/restaurants based on the above belief, while surfacing and LAB TESTING products so we can find contaminants the ingredient label doesn’t mention. We do all of this by letting users scan and search products, we review it and tell you why, and then our restaurant map feature does the exact same for restaurants (well, you can’t scan a restaurant, but you know what I mean).

I hope you enjoy the app, and I hope it has helped in some way.

If you have any questions, feedback, anything etc., contact us at support@tallow.app. I run the support channel, so I’ll see it and respond.

Thank you for caring -Maddox