Pure fruit

75Clean

Ingredients · 9

GoodCautionAvoid

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Common questions

Is Pure fruit healthy?

Pure fruit scores 75/100 on Tallow — our clean band. That number comes from what is on the label: the ingredients, how processed it is, and what it is packaged in. It is not a verdict on your diet — Tallow does not weigh calories, portion size or how often you eat it, so a high score means the ingredients are clean, not that the food is unlimited.

What is in Pure fruit?

Pure fruit lists 9 ingredients, starting with Apple Puree Concentrate, Apple Juice Concentrate, Passion Fruit Juice Concentrate, Citrus Pectin and Pineapple Juice Concentrate. Ingredients are listed in descending order by weight, so the first few make up most of what you are eating.

Does Pure fruit contain seed oils?

No. Nothing in Pure fruit’s ingredient list matches a seed oil — canola, soybean, corn, cottonseed, grapeseed, sunflower, safflower, rice bran or peanut oil, or an unspecified "vegetable oil".

How processed is Pure fruit?

Pure fruit is NOVA group 4: ultra-processed. That is the top of the scale and the classification the score penalises most heavily.

How does Pure fruit compare to other juices?

At 75/100 Pure fruit sits in our top band, among the better juices we have scored. A higher-scoring option in juices is Trader Joe's Organic 100% Sicilian Lemon Juice at 100/100.

Is Pure fruit organic?

Yes. Pure fruit carries USDA Organic certification, which is worth +5 points in the score above.

Full methodology: how we score products.